Platforms & Affiliations | UGC

Section Overview

Showcasing promotional content, sponsored campaigns, and creative collaborations created for brands and organizations. Each project highlights my experience creating engaging content for social media and digital platforms.

Platforms & Affiliations:

• Affiliates → Aerie, Tiktok

• Platforms → YouTube, TikTok, Instagram.

• Clients/Collaborations → Lay's, Xavier University, USAC - University Studies Abroad Corporation

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Created promotional TikTok content for Lay’s as part of a performance-based creator campaign. The campaign featured product-focused content designed to engage viewers and promote Lay’s on several platforms (TikTok/Insta/YT), with creator compensation tied to campaign performance.

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Created promotional TikTok content for a product (outfit) as part of a TikTok Shop affiliate campaign. The campaign featured product-focused content designed to engage viewers and promote the product on TikTok, with creator compensation based on the number of purchases generated through the content.

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Created a paid promotional video for Xavier University during the summer, highlighting the university and sharing the student experience through engaging social media content. The project focused on promoting Xavier to prospective students and showcasing what makes the university special.

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Created social media content promoting USAC’s study abroad program in France. This collaboration focused on highlighting the student experience and inspiring others to consider studying abroad.

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Created a paid “Day in the Life” vlog while representing Xavier University off-campus. The content showcased the student experience from a personal perspective while promoting student involvement and giving viewers an authentic look at what it means to be a Xavier student beyond campus.

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